What is one potential reason clients might hesitate to purchase tanning lotion?

The hesitation clients might feel about purchasing tanning lotion often stems from concerns surrounding the cost. Many people are sensitive to pricing when it comes to skincare products, particularly if they are unsure about the product's benefits or efficacy. If clients perceive the lotion as too expensive, they may decide against buying it, even if they are interested in tanning.

This is especially relevant for clients who may already be investing in other beauty or self-care products and need to prioritize their spending. While aspects such as fragrance might influence a decision, it is typically the overall value and perceived expense that weigh more heavily on a client's choice to purchase or forgo tanning lotion. Furthermore, increased popularity and claims of benefits like improving skin texture could actually support the purchase decision, making the cost factor a more significant barrier.